Abundance of moisture without weight. Detangles & improves manageability. Smoothes coarse textures. Rich lathering, gentle, & 100% vegan formula. No build up & does not increase weight. No drying & color depleting salt added to artificially thicken formula. Concentrated formula for value & environmental friendliness. No petrochemicals & no animal testing. Sulfate-free, formaldehyde free, 7 gluten-free.